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Tupu means to grow up, spring up or come into existence: originate.
Anga means character, characteristic and customs.
Tupu’anga is to “grow from your roots”.
Tupu'anga Coffee is handpicked, roasted and packaged in the Kingdom of Tonga so your coffee tasting experience is truly one from the South Pacific Kingdom.
Tupu’anga coffee is also a ethically traded enterprise. By roasting the Tongan Arabica beans before they sell them, they are able to pay local farmers a fair price above the word-wide coffee commodity rate. Local Tongan workers are employed on the coffee farms, and in the process of roasting and packaging of the coffee.
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Tupu’anga coffee is also an ethically traded enterprise. By roasting the Tongan Arabica beans before they sell them, they are able to pay local farmers a fair price above the word-wide coffee commodity rate. Local Tongan workers are employed on the coffee farms, and in the process of roasting and packaging of the coffee.
Tupu’anga coffee is not just about the coffee. It is a social enterprise, which also raises funds for a Pacific youth mentoring programme that is run in South Auckland, New Zealand. This programme (also called Tupu’anga) is run by the social service agency called Affirming Works, and provides mentoring to over 300 young people a year to help them into tertiary studies and jobs.
Tupu’anga Coffee is a family business led by husband and wife team Alipate and Emeline Mafile’o. Emeline is the social entrepreneur, and Alipate leads the farming and manufacturing operations. Emeline’s father Sepasetiano Afeaki looks after the finances.
Alipate and Emeline formerly managed the Affirming Works youth mentoring agency in South Auckland. Together with 10 staff they provided programmes in primary and secondary schools “to see young people fulfil their potential.”
Like most social enterprises, they were always looking for fundraising opportunities, and in 2010 Affirming Works moved it's operations into a building in Otahuhu which the organisation has transformed into a community cafe.
